ASIA FRUITS LOGISTIC
(AFL)HONG KONG

Project Scope: 
Exhibition BoothDesign & Construction
Client:
Baxter Healthcare

TRADE EXHIBITION

IMMERSIVE BRAND EXPERIENCE

ASIA FRUITS LOGISTIC
(AFL)HONG KONG

Project Scope:
Exhibition BoothDesign & Construction
Client:
Baxter Healthcare

MAKING A POSITIVE
FIRST IMPRESSION

On average, an attendee takes just 3-4 seconds to walk past an exhibition booth. You have a tiny STOP window and a creatively-designed show booth is the only call to stand out from the crowds.

Ocean Network Express Holdings Ltd (ONE) is a Japanese container transportation and shipping company jointly owned by the Japanese shipping Lines Nippon Yusen Kaisha, Mitsui O.S.K. Lines, and K Line. Every year, ONE is actively participate in the AsiaFruits Logistic (AFL) Hong Kong in promoting their brand and temperature controlled containers. Our aim of the event is to design a distinctive booth for ONE in order to showcase their brand and create an unique brand experience fo

REASONS FOR PRINT;
OMNI-CHANNEL BRAND EXPERIENCES

With people becoming more and more blind to digital advertising methods, print offers an alternative medium to connect with your audience. Offer print as a part of the marketing mix so you create a seamless omni-channel brand experience to your customers. Print Ad is still a value tangible platform to connect audience and complete the whole brand journey. In many cases, print ads helps online marketing to close the deal.

key visual communicates 
an identity and tells a “story”

The key visual should effectively express the communication tone and the emotions that a brand/campaign wanted to achieve. For this particular instance, the key visual of JCNAP evolved around the opening program – a live performance of sand art story telling. Our production team involved straight from the beginning of directing the visual shooting to ensure the mood of the event can be delivered. This visual has to obtain a balanced composition to inspire a sense of harmony of art as well as kids’ interest through dynamic images, colours and font types.