THE 60TH ANNIVERSARY CORPORATE GIFT

Project Scope:
Customized Gift Design​		 Client:
Chinachem Group

CORPORATE GIFTING

The VIP Engagement

THE 60TH ANNIVERSARY CORPORATE GIFT

Project Scope:
Customized Gift Design​		 Client:
Chinachem Group

Boost Customer Relationships

According to a survey, 63% of businesses suggested using corporate gifting to improve customer relationships. This trend is currently growing, with many companies using corporate gifts to enhance their relationship marketing efforts.

This is a gift that marked Chinachem Group’s 60th Anniversary for their special VIPs – a customized essential oil gift set of a renown spa brand – THANN. These rebranding initiatives were embarked with an Aromatic experience and with the unique designed components that went into the gift set; Chinachem wish to enhance the well-being of their special guests during celebrations.

The set contains wood chips, small steel balls, dried flowers and a bottle of essential oil. Each of the element representing Chinachem Group’s Motto of People, Prosperity and Planet – which has been the guiding principles on their new journey of 60 years and beyond.

DRIVE YOUR BRAND WITH
CORPORATE GIFTING

  • Focus on your recipients; as much as we like to promote the brand, determine what is the best and most unique gift for your recipients in order to create an impact
  • Personalize the gift; Adding a personal touch to gifts makes employees and customers appreciate that you invested time and effort.
  • Play with emotions; strategically plan your gift timing and show that you care.
  • Segmenting your gift audience; not only it shows the level of your engagement but to differentiate the audience’s needs

CORPORATE GIFTS: an important tool for brand awareness

Corporate gifting is relatable across different industries. According to a recent survey, companies in the US spend more than $4 billion on corporate gifting and employee engagement. Corporate gifting is aimed at improving customer relationships, promoting brand awareness, and motivating employees. The strategy improves harmonious relationships Although the results are often lead to improved sales and productivity, you should ensure that your corporate gifts show appreciation rather than being sales-oriented.