JOCKEY CLUB
NEW ARTS POWER

Project Scope: 
Key Visual Design & 
Program Brochure		 Client:
JCNAP

PRINT ADS
TANGIBLE PLATFORM

JOCKEY CLUB
NEW ARTS POWER

Project Scope:
Key Visual Design &
Program Brochure		 Client:
JCNAP

NEVER UNDER-ESTIMATE
THE POWER OF PRINT ADS

Print will continue to be valuable where there is a physical customer presence. It is a target-specific medium and often makes sense where you come in physical contact with your customers, like a retail store or event. Print ads remain the most trusted source of marketing information.

The Annual Arts Festival 
for Hong Kong

The Festival, comprising more than 100 arts events from September to January every year, brings together established and emerging local artists who flourished and received accolades worldwide to produce well-received, creative and engaging arts experiences filled with local elements for all.

REASONS FOR PRINT ;
OMNI-CHANNEL BRAND EXPERIENCES

With people becoming more and more blind to digital advertising methods, print offers an alternative medium to connect with your audience. By using print as a part of the marketing mix, you can create a seamless omni-channel brand experience for your customers.

Print Ad is still a value tangible platform to connect audience and complete the whole brand journey. In many cases, print ads helps online marketing to close the deal.

poster bg-brush

key visual communicates 
an identity and tells a “story”

The key visual should effectively express the communication tone and the emotions that a brand/campaign wanted to achieve. For this particular instance, the key visual of JCNAP evolved around the opening program – a live performance of sand art story telling. Our production team involved straight from the beginning of directing the visual shooting to ensure the mood of the event can be delivered. This visual has to obtain a balanced composition to inspire a sense of harmony of art as well as kids’ interest through dynamic images, colours and font types.