SEDAN CHAIR
CHARITY RACE
| Project Scope: Event Marketing |
Client: KPMG |
EMPLOYEE BRANDING
SELLING FROM INSIDE
SEDAN CHAIR
CHARITY RACE
| Project Scope: Event Management & Creative Design Executions |
Client: KPMG |
Success in business is all about people, people, & people. Whatever industry a company is in, its employees are its biggest competitive advantage.
Brand STARTS
FROM THE COMPANY
Its all about Influencing the behavior of employees and align with the corporate vision and identity. By engaging and aligning employees to the company brand perhaps is the greatest priority to ensure one business success.
The Sedan Chair Race is an annual Hong Kong charity event in which teams take part in a race carrying a Sedan Chair.
KPMG participate as a serious team along the 2.1km road loop around Mount Kellet on the Peak, carrying the chair and passenger. It is an annual team building event where the employees come together to demonstrate their creativity and team spirit whist proudly representing the company. Each year, the best decorated sedan chair will be awarded apart from the race.
Stone Age
CREATIVITY VS FUNCTIONS
The sedan chair design is wrapped around with a dinosaur’s foam skeleton to shout out the stone age theme, where participants were dressed in ‘Flintstones’ costumes. The total weight and stability of the chair is critical when come to designing it for a race – a race for speed and fun! It has to be light weight without adding burden to the race while still able to secure the passenger through out the race.
team building is key to
corporate branding
As team building plays a vital role in one corporate branding process, it is important that the employees’ activities are shaped around to strengthen the skills and outlook of every member which greatly affects one organization’s performance.
Each year, a theme is engaged and set to demonstrate the persistence and high performance of KPMG. The team made the best ambassadors for the brand.
team building is key to
corporate branding
As team building plays a vital role in one corporate branding process, it is important that the employees’ activities are shaped around to strengthen the skills and outlook of every member which greatly affects one organization’s performance.
Each year, a theme is engaged and set to demonstrate the persistence and high performance of KPMG. The team made the best ambassadors for the brand.