LOVE MARATHON SOCKS

Project Scope:
Packaging Design
Client:
Love Marathon
Socks

PACK WITH PURPOSE

more than just packaging

LOVE MARATHON SOCKS

Project Scope:
Packaging Design &
Communications
Client:
Love Marathon
Socks

EXPERIENCE DRIVEN
PACKAGING JOURNEY

An important factor of your brand

Packaging is the start of a product experience journey and we are committed to explore innovative ways to ensure your brand experience is convey with not only an identity but also with a sustainability mindset. Often, Packaging is regarded a waste at the end of a customer journey. With that in mind, we wanted to create an unique unboxing experience for or client – Love Marathon Socks.

MAKE SURE PACKAGING ENGAGES

Isn’t a box just a box? A container for the goodies inside?
We believe there is much more to packaging than protecting what’s inside. Unfolding loveMarathon Socks packaging is an exceptional brand experience who says ‘I know you!’ as most athletes experience sweaty sneakers after a run and with this scented socks packaging that folds away into a shoe lace makes the entire product experience personal!

Statement by reddot Committee

Based on an unusual design concept, this packaging of socks for marathon runners easily gains a second life. Users can tear it off, refold it and then put it into their shoes to dry them. The implementation approach of perforating a piece of cardboard to make it suitable for further use is captivating in its simplicity. It projects a high degree of functionality and aesthetic clarity.