LOVE MARATHON SOCKS
| Project Scope: Packaging Design |
Client: Love Marathon Socks |
PACK WITH PURPOSE
more than just packaging
LOVE MARATHON SOCKS
| Project Scope: Packaging Design & Communications |
Client: Love Marathon Socks |
EXPERIENCE DRIVEN
PACKAGING JOURNEY
An important factor of your brand
Packaging is the start of a product experience journey and we are committed to explore innovative ways to ensure your brand experience is convey with not only an identity but also with a sustainability mindset. Often, Packaging is regarded a waste at the end of a customer journey. With that in mind, we wanted to create an unique unboxing experience for or client – Love Marathon Socks.
MAKE SURE PACKAGING ENGAGES
Isn’t a box just a box? A container for the goodies inside?
We believe there is much more to packaging than protecting what’s inside. Unfolding loveMarathon Socks packaging is an exceptional brand experience who says ‘I know you!’ as most athletes experience sweaty sneakers after a run and with this scented socks packaging that folds away into a shoe lace makes the entire product experience personal!
Statement by reddot Committee
Based on an unusual design concept, this packaging of socks for marathon runners easily gains a second life. Users can tear it off, refold it and then put it into their shoes to dry them. The implementation approach of perforating a piece of cardboard to make it suitable for further use is captivating in its simplicity. It projects a high degree of functionality and aesthetic clarity.