WE ARE ONE (WAO)

Project Scope:
Brand Launch
Campaign		 Client:
GoodFame
Holding Ltd.

BRAND LAUNCH

Let the Brand Speaks

WE ARE ONE (WAO)

Project Scope:
Logo, Packaging
& Brand Launch
Campaign		 Client:
GoodFrame
Holding Ltd.

GIVING THE BRAND 
AN IDENTITY

If you’re launching a new brand, you need to create that relationship from the ground up. Either way, your audiences need to hear about it repeatedly so they remember what your brand stands for and why it’s relevant to them.

For WAO, we started from the name – WE ARE ONE. It was a brand created at the beginning of the pandemic 2020 when everyone was in a panic mode; medical and hygiene products were scarce. The brand name itself led to a perfect launch campaign with a strong message of unity, for everyone to fight the pandemic together.

STARTING FROM THE LOGO

The overall concept of the brand label is to revolve around a hexagon, using simple lines and geometry to form an image of the word “本”, which contains the concepts of “本一” and “WAO”. Our designer uses the word “people” as the blueprint for the design, dividing the pattern into three equal parts, which symbolizes the purpose of “everyone is equal” and “people-oriented”. The ever-expanding combination of “人” patterns represents a group of enthusiastic and conscientious people linking together, and it also means connecting all to form a “one”.

WE FIGHT AS ONE,
WE WIN AS ONE

Virus travels boundary-less , regardless nation, status, race or culture. The only way to overcome this difficult situation is we all unite and fight together, as a family, as a community, as a nation. As one, We are to fight and to win. The entire campaign was launched with the same message across all media, platform as well as packaging.

THE LAUNCH CAMPAIGN;
making a powerful first impression

The entire launch campaign included Logo creation, product print, special edition for packaging, e-commerce platform & retail executions to engage the customers in a consistent manner; Our team involved even before the brand was born, strategically planned the launch initiatives from the beginning of the brand journey to hopefully create a conhesive brand DNA and make a powerful start.

Brand Storytelling;
The Future of Marketing

Brand storytelling is the cohensive narrative that pull together the emotions of your target audience as your brand evokes. In addition to giving your customers reasons why they should buy a product or service, businesses need to start sharing the story behind their brand, why it exists, and why this matters, consistently across all communication.